Benefit Plans Plus Piggy Postcard Campaign
Challenge: Increase sales leads through the use of direct mail.
Results: The sales team saw an increase in calls following each direct mail piece.
Distribution Software Guide Industrial Distribution Supplement
Challenge: Maximize exposure for the Distribution Software Guide by creating a supplement to the Industrial Distribution audience.
Results: The SW4D website saw an increase in traffic after the publication of each supplement.
Challenge: The telecommunications industry teams with competitiveness, from players who started the industry with Alexander Graham Bell. When Nextel Communications, a new player in the digital wireless arena, came to the St. Louis market they sought distinction.
Results: Our creative team successfully placed Nextel and/or the Nextel product in a wide range of media, positioning this new arrival as a major player in the St. Louis telecommunications industry.
MidAmerica St. Louis Airport
Challenge: Develop a marketing package with elements that could stand alone or be utilized as a group to demonstrate to a range of industries the special advantages of MidAmerica St. Louis Airport.
Results: The package was key in the initial discussions between Pan Am and MidAmerica.