Y2K Campaign

PRSA Silver AnvilAre You OK with Y2K? – 2000

The Silver Anvil, the “Oscar” of public relations symbolizes the forging of public opinion. The most prestigious award of the Public Relations Society of America is for practitioners who, in the judgment of their peers, have successfully addressed a contemporary issue with exemplary professional skill and resourcefulness. The winning programs meet the highest standards of the four components of public relations programming – research, planning, execution, and evaluation.

Summary

Are You OK with Y2K PRSA entry

Campaign Overview

 

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