portfolio
Events
Presentations
Challenge: Create awareness about public relations activities to increase the bottom line.
Result: More than 50 people were exposed to key messages per session.
Virtual Tech Fair
www.virtualtechfair.com
Challenge: Develop a resource for individuals attending a bleeding-edge activity, a Virtual Tech Fair.
Result: The Virtual Tour encouraged a great number of registrants to attend a real-time online trade show.
Challenge: To coordinate all logistics for company participation at the largest ophthalmic show in America. Budget: $200,000.
Responsibility: Interim Convention Coordinator. Duties included: Serving as the main liaison for staff and vendors to prepare for the show.
Event Tactics: Booth: coordinate efforts with the vendor to create a two-story, 50’ by 60’ booth, shipping, customs, graphics, prep and track laser equipment, drayage, and union labor. Sales Training: prep instructor, prepare training materials. Medical Training Course: find location, prep instructor, prepare and compile course materials for recipients, coordinate attendee invitations. Travel: airline, hotel, and transportation needs for 30 individuals. Marketing: create product line multi-media presentation, coordinate give-away, track daily sales.
Media
News Release Samples
Benefit Plans Plus Launches Fiduciary Health Check
Media Relations
FIRST GRAVOIS BLUFFS STORES ARE SLATED TO OPEN IN AUGUST.(Jefferson County Post)
Writing Samples
News Releases
Benefit Plans Plus, LLC First Midwest Firm to Earn Top Industry Designation
Benefit Plans Plus Launches Fiduciary Health Check
Spring Virtual Tech Fair™ Take Control Of Your Technology Roadmap April 25-26
White Papers & Feature Articles
BSWC Business Process Improvement White Paper
Workflow – Before or After or All of the Time
Creative
When the Stuff Hits the Gumbo Pot
Various blog entries at Quiet Morgan, You’ll Wake the Dinosaurs
And Now, The Rest Of The Story …
Writing
Wrote and placed hundreds of news releases, feature articles, letters to the editor, public service announcements and white papers on behalf of clients. Placements include USA Today, The New York Times, The Wall Street Journal, Inc., The Today Show, St. Louis Post-Dispatch, Kansas City Star, St. Louis Business-Journal, Kansas City Business Journal
When the Stuff Hits the Gumbo Pot
Distribution Solutions Guide
Challenge: Provide as needed editorial support including developmental and copy editing of their internal online and printed documentation. Edit and produce five editions of an 80 page Software Selection Handbook and three Manufacturing Software Guides with a circulation of more than 15,000.
Result: The Software Selection Handbook continues to serve as the go-to resource for ERP software packages.
Y2k The Sky Is Not Falling Editorial
Challenge: Provide as needed editorial support including developmental and copy editing of their internal online and printed documentation. Edit and produce five editions of an 80 page Software Selection Handbook and three Manufacturing Software Guides with a circulation of more than 15,000.
Result: Missouri rolled into the New Year without Y2K problems – success!
We Card Op-Ed
Challenge: To successfully position a little known, but critical, training and education initiative as a leading, highly visible, pro-active, statewide program.
Result: Both print and broadcast placements were achieved throughout the state, creating more than 4,077,100 impression in a state of 6 million people. We estimate we reached about two-thirds of the state of Missouri once, or about one-third of the population twice, with a very credible “We Card” message.
Catholic Fraternal Life Pre-Planning Brochure
Challenge: Develop marketing collateral to encourage CFL members to take advantage of funeral pre-planning options.
Result: CFL utilized the collateral with the suite of pieces we developed to use as a leave-behind and in sales situations.
Belleville’s Free Press Newsletter
Challenge: Create a source to highlight “the good news” accomplished by a local government and its citizens.
Responsibility: Account Manager. Duties: client liaison, develop copy, guide graphic design, printing and distribution.
Results: Belleville’s Free Press is recognized by voters and delivers the news of Good Government For A Better Belleville.
Park Record Activities Guide
Challenge: Compile a weekly column of upcoming events to entice locals and visitors alike to participate in various activities throughout the ski season.
Results: Developed 12+ bylined columns throughout the internship experience.
NASA Langley Research Center Collateral
Challenge: Position NASA Langley Research Center as an industry leader for technology transfer.
Results: The series of NASA fact sheets was utilized throughout the EXPOTECH tradeshow. Expotech Background
Marketing
Benefit Plans Plus Piggy Postcard Campaign
Challenge: Increase sales leads through the use of direct mail.
Results: The sales team saw an increase in calls following each direct mail piece.
Distribution Software Guide Industrial Distribution Supplement
Challenge: Maximize exposure for the Distribution Software Guide by creating a supplement to the Industrial Distribution audience.
Results: The SW4D website saw an increase in traffic after the publication of each supplement.
Nextel Communications
Challenge: The telecommunications industry teams with competitiveness, from players who started the industry with Alexander Graham Bell. When Nextel Communications, a new player in the digital wireless arena, came to the St. Louis market they sought distinction.
Results: Our creative team successfully placed Nextel and/or the Nextel product in a wide range of media, positioning this new arrival as a major player in the St. Louis telecommunications industry.
MidAmerica St. Louis Airport
Challenge: Develop a marketing package with elements that could stand alone or be utilized as a group to demonstrate to a range of industries the special advantages of MidAmerica St. Louis Airport.
Results: The package was key in the initial discussions between Pan Am and MidAmerica.
Branding
Challenge: Develop a new consistent look and branding concepts for multiple companies to better fit their corporate mission and style.
Results: Each company has continued to use the new concepts, so it must be a win, right?
Web/Social
BPP401k.com Website
BPP401k.com Newsletter
Challenge: To create and maintain a weekly eNewsletter featuring retirement industry news.
Result: On average, the eNewsletter receives a 20% open rate and 10% click through — far above the averages for both. Additionally, a new section, the BPP401k insider, has been added to focus on PR, sales, and marketing and is well received.
BSWLLC.com Website
Challenge: Create a website from concept and planning to launch and maintain 300+ website to highlight the more than 75 services offered. Maintain analytics and search engine optimization for a top-ranked professional services site.
Result: This award-winning site was reported to be one of the top web accounting sites by Practical Accountant.
Visit Archived Site
BSW Intranet/Portal – the iWay
Challenge: Create an intranet to serve as a communications hub for 200+ employees at a quickly growing accounting firm and relieve the pressure on the email servers.
Result: The SharePoint based intranet is the default home-page for the firm and the daily updates ensure key messages are delivered.
Virtual Tech Fair Website
Challenge: Develop an online resource to allow distributors and manufacturers to evaluate ERP software.
Result: Software4Distributors is an industry leading website, known throughout the vertical market
Software4Distributors Website
BPP Social Media
Y2K Campaign
PRSA Silver Anvil – Are You OK with Y2K? – 2000
The Silver Anvil, the “Oscar” of public relations symbolizes the forging of public opinion. The most prestigious award of the Public Relations Society of America is for practitioners who, in the judgment of their peers, have successfully addressed a contemporary issue with exemplary professional skill and resourcefulness. The winning programs meet the highest standards of the four components of public relations programming – research, planning, execution, and evaluation.
Summary
Are You OK with Y2K PRSA entry
Campaign Overview
Danielle Oser, APR, MA 