“Loved the website and infographic making assignments because we got to learn new technologies useful to our career, which I liked.”
“I enjoyed it and I am even more excited about my major now! I loved how we followed a project through from beginning to end. It also helped me narrow down what areas of the field I may find most enjoyable.”
Description
Students learn and practice the basics of writing for contemporary media and communication in print, electronic, and digital environments. This practical, hands-on course also emphasizes the real-world applicability of the different types of writing to media jobs and communication careers.
Objectives
- Understand the history and rationale for different types of media writing
- Earn experience in identifying and reading different types of media writing
- Earn experience in writing in the different types and formats of media writing, including writing for traditional print, electronic, and Web-based outlets
- Learn the basics of the Associated Press (AP) style, the foundation of all writing for the media
Instructional Methods
- Exams
- AP Style Quizzes
- Parody Company PR Online Newsroom
- Backgrounder
- Staff Bios
- New Hire Home towner News Release
- Photos
- Infographics
- Feature Story
- PSA and News Actuality
- Social Media
- Advertisements
- Complaint Letter and Response
- Product Recall Crisis
- Commencement Speech
- New Product Brochure
- New Product Rollout Proposal and Presentation