Topic: Introduction to New and Social Media

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Description

This class explores what is new about the emerging media landscape and why we should care about these changes. Starting with the social implications of new media, this course will delve into how the new media landscape influences public relations, advertising, marketing, and journalism. New and social media are transforming communication for individuals, organizations, and society. This course focuses on how language, discourses, and meaning have been and continue to be created and altered within the interdisciplinary area of social media. Students will become familiar with many current social media tools during the class. They will also learn to think critically about how individuals and organizations talk about and create meaning within the new and social media world.

Social media is transforming communication for individuals, organizations, and society. This course focuses on how language, discourses, and meaning have been and continue to be created and altered within the interdisciplinary area of social media. There will be a particular focus on the language of policies about technology, the media’s construction of the social media landscape, the economics of social media, and the discourses of privacy. Students will become familiar with many current social media tools during the class and learn to think critically about how individuals and organizations talk about and create meanings within the world of social media.

Objectives

This class is designed to introduce how social media constructs, reflects, and impacts our reality, focusing on the impact of communication practices within organizations and in everyday life. At the end of this class, students should be able to:

  • Understand the opportunities and challenges inherent in online communities;
  • Identify and apply the best practices and techniques used to design thriving web-based communities;
  • Assess and interact with select technologies used to create, manage, and maintain online communities; and
  • Design and implement a social media campaign community.
  • Demonstrate an understanding of several social media tools and how they could be used in a public relations context.
  • Understand the role of social media in today’s communication climate.
  • Present an innovative example of a social media tool that would be useful for the future.
  • Explain both sides of several contemporary debates regarding social media and the impacts of emerging technology.

Instructional Methods

  • Social Media Campaign
  • Business Plan and Presentation for Judges
  • Resource of the Day
  • Social Stalking Project
  • Internet Scavenger Hunt
  • Social Media Policy
  • Status Reports
  • HTML Coding

Student Work Samples

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