Topic: Introduction to Public Relations

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Description

Basic functions of public relations in the public and private sectors. Emphasis on history, case studies, and writing, including press releases, media plans, and speeches. Media role in public relations and shaping and swaying public opinion. Specific jobs and emphasis areas covered.

Objectives

  • After completion of this course, students should be able to meet the following objectives:
  • Describe the significant theories and processes that relate to public relations
  • Identify and describe the roles that public relations play in organizations
  • Describe the primary strategic considerations for public relations practitioners
  • Utilize the basic vocabulary of the public relations practitioner
  • Define the significant tools and tactics of the public relations practitioner
  • Identify the ethical implications of public relations practices
  • Gather and assess information as a public relations tool
  • Create a PR plan to accomplish a client’s PR goals on time and within budget.
  • Manage client and media relationships.
  • Market yourself with a polished portfolio.

Instructional Methods

  • PR Event Campaign
    • Research
    • Background
      • Situation Analysis
      • Audience
      • Planning
      • Goals, Objectives, Strategies, Tactics
    • Action and Tactics
      • Branding
      • Event
      • Promotion
      • Collateral
      • Budget
    • Evaluation
  • Writing Prompts
  • Exams

Student Work Samples

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