Topic: Principles of Visual Communication

“I always learn so much whenever I take a course with [Professor Oser] and was lucky to have her again this semester. I have transformed my visual communications skills a lot thanks to her instruction/course.”

“I enjoyed the assignments. The homework allowed me to be creative, and I considered the work to be my ‘fun homework.’ I was also able to use some of the assignments in my portfolio – which is always a plus!”

“Professor Oser is fantastic. She has taught me so many important skills that have helped me with my career as well as internships such as the internship that I had at the Kirkwood Library last summer. She has taught me about social media, visual communication concepts such as the meaning behind visual images, history about visual communications, the six visual perspectives as well as much more.”

“Professor Oser is a great teacher. She gives multiple chances for students to succeed, and I highly respect her for that. She makes it almost impossible to fail her course. You can tell she is passionate about her work, and she always challenges us to use our critical thinking skills.”

“When you can’t look at images or advertising strictly as a consumer anymore, you know the course did something right. I can’t help but notice the things we learned in class in real life.”

“Top notch, I especially enjoy the hands-on homework as it gave me a chance to explore learning outside of writing papers like many other classes.”

“The scrapbook that we had to create was difficult and challenging at times. It required lots of time and organization but the finalized product was worth it.”


This course explores how visual images are used and manipulated to generate responses from various audiences. The written assignments, readings, and discussions will focus on the analysis and critique of visual communication and how to create meaningful visual messages for mass audiences. Students will also study visual media’s role and function in various environments. This course will cover the aesthetic aspects of both print-based and electronic media production.


Visual Communications explores the idea that memorable visual messages with text have the most significant power to inform, educate, and persuade an individual. This course attempts to discover why some images are remembered while others are not. After this course, students will be expected to:

Demonstrate an ability to analyze visual messages in a variety of mediated contexts.

  • Articulate why there is a difference between an ordinary visual message and one that becomes an international icon.
  • Produce high-quality visual messages in subsequent classes and professional contexts.
  • To develop an understanding of visual cues and theories.
  • To broaden your understanding of visual persuasion and stereotypes.
  • Take different examples from the mass media and understand how to analyze visual messages.
  • To comprehend how various media use pictures.

Instructional Methods

  • Exams
  • Discussion Posts
  • Visual Communication In Action Assignments
    • Cave Drawings
    • Visual Cues
    • Propaganda and Persuasion
    • Stereotypes
    • Image Analysis
    • Logo Design
    • Typography
    • Comics
    • Infographics
    • Photo Essay
    • Storyboards
    • Website Mockups

Student Work Samples

Create a website or blog at