PR: “ Newsletter”

BPP401k Newsletter
Communicator Award of Distinction | MarCom Honorable Mention

Challenge: To create and maintain a weekly eNewsletter featuring retirement industry news that would continue to be of interest when the subject matter is not always exciting.

Result: On average the eNewsletter receives a 20% open rate and 10% click through – far above the averages for both. Additionally the BPP401k insider, added to focus on public relations, sales and marketing and was key in driving the increase in open and click-through rates

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