PR: Newsletter

BPP401k Newsletter
Communicator Award of Distinction | MarCom Honorable Mention

Challenge: To create and maintain a weekly eNewsletter featuring retirement industry news that would continue to be interesting when the subject matter is not always exciting.

Result: On average, the eNewsletter receives a 20% open rate and 10% click-through – far above the averages for both. Additionally, the BPP401k insider added to focus on public relations, sales, and marketing and was vital in driving the increase in open and click-through rates