Communicator Award of Distinction |
MarCom Honorable Mention
Challenge: To create and maintain a weekly eNewsletter featuring retirement industry news that would continue to be of interest when the subject matter is not always exciting.
Result: On average the eNewsletter receives a 20% open rate and 10% click through – far above the averages for both. Additionally the BPP401k insider, added to focus on public relations, sales and marketing and was key in driving the increase in open and click-through rates