To effectively communicate your audience must:
1 – Receive your message
2 – Understand your message
3 – React to your message
If we never get to step three then we are unsuccessful.
For more than two decades I have helped organizations and countless students find a way to communicate their messages … to get to step three.
And sometimes getting to step three requires a bit of a story … here’s mine …
Take a minute to explore my portfolio. I think you will agree that I’ve not found a topic I can’t handle …
Instructional Design Using Gagne’s Events of Instruction
Vampires – Coming Out of the Coffin: Lessons in Diversity in Public Relations Topics: Public Relations, Diversity, Communication Audience: College Students Review the Design Goal: To explore diversity issues in…
Video Conferencing for Peer Reviews
Publication Critiques Pandemic Style Topics: Visual Communication, Critique Audience: College Students Review the Conference Plan Goal: The Vis Comm 2 students spent the semester developing a 16–24-page magazine then the…
Tracking Systematic Change Theory and Technology
Understanding the Diffusion Process by Tracing the Rise and Fall of Google Plus Topics: Technology, Research, Persuasion Audience: College Students Explore the Project Goal: To explore inquiry-based learning to understand…
Teacher-Produced Video and Lesson
Image Quality in Photoshop and InDesign Topics: Graphic Design, Visual Communication, Photoshop Audience: Graphic Design Students Review Lesson Goal: To create a lesson that will accommodate multiple learning styles while…
PR: Y2K Campaign
PRSA Silver Anvil – Are You OK with Y2K? – 2000 The Silver Anvil, the “Oscar” of public relations symbolizes the forging of public opinion. The most prestigious award of…
PR: Events
Direct the planning and execution of more than 100 small and large-scale events for prestigious corporate clients Coordinate and manage the planning, negotiations, design, logistics, advertising, marketing, public relations fund-raising/sponsorships,…
Topic: Integrated Marketing Communications Cluster: Promotion Strategies and Tactics, Advertising for Sales Efficiency, PR Strategies for Success
Student Work Samples – Click the Image To Review “This course was by far my favorite thus far due to the professor’s teaching style. Instead of lecturing and requiring students…
Create on Online Maker Space
Planning Your Publication Project Topics: Visual Communication, Graphic Design, Marketing, Research, Planning Audience: College Students Explore the Makerspace Goal: To use technology to guide learners as they research and plan…
Using HTML & CSS to Create a Website
Internet Scavenger Hunt – Google Like A Pro Topics: Digital citizenship, Research skills, General knowledge Audience: 10 and up Explore the Website Goal: My hand-coded HTML/CSS website aims to help…
Topic: Historical Development and Trends in Communication, Media and Society (Ethics and the Media), Theories of Communication
Course Samples – Click to Review “The instructor has professional experience in this field and was able to offer additional information to help us in the learning process.”“The instructor used…
PR: Media Relations
Created and implemented strategic communications plans Crisis management Proactive and reactive media relations Media outreach to local, state, and national print and broadcast media “We Card Commentary” National Coalition for…
Topic: Mass Communication Law
Student Work Samples – Click the Image To Review “The tests were from exactly what was discussed in class. [Professor Oser] held us accountable for completing the assignments when they…
PR: Branding and Identity
Challenge: Develop a new consistent look and branding concepts for multiple companies to better fit their corporate mission and style. Complete hands-on involvement in every step of the branding process…
Instructional Design Sample – Articulate Rise
Social Media Campaign Management Topics: Perfection, Public Relations, Communication Audience: College Students Review Goal: To use Articulate Rise to create an interactive microlearning module from a standard PowerPoint presentation. Reflection:…
Instructional Design Sample – SME Social Media
Social Media Campaign Management Topics: Social Media, Campaign Management, Public Relations, Communication Audience: College Students Sample Pages YouTube Tutorials Goal: To convert a 16-week synchronous course to an 8-week asynchronous…
Instructional Design In Action – Create an Online Course
Public Relations Campaigns Topics: Public Relations, Marketing, Campaign Planning Audience: College Students Explore the Course(Canvas Login Required) Goal: To use proven design methodology to help higher education students design a…
PR: Social Media and Web
Visit Archived Site “BSWLLC Web Site” | MarCom Gold Winner“BSWLLC.com Best Corporate Website” | St. Louis Web Developers Organization Website of the Year Awards Third Place Challenge: Take several first…
PR: “BPP401k.com Newsletter”
BPP401k NewsletterCommunicator Award of Distinction | MarCom Honorable Mention Challenge: To create and maintain a weekly eNewsletter featuring retirement industry news that would continue to be of interest when the…
Topic: Graduate Communications Capstone
Student Work Samples – Click the Image To Review “This course was great – it really encompassed everything I have learned throughout the Master’s program.”“Great discussions! The instructor was very…
Topic: Web Design
Class Assets – Click Image to Review “Great Class, best teacher I’ve ever had. Cares about her students.”“Prof. Oser is so intelligent and cares about her students. She is an…
Student-Authored Book Trailer
Lights – Camera – Storytime Topics: Language Arts, Writing, Digital Technology, Visual Communication Audience: Second-grade students Review Lesson Goal: To align the traditional “book report” with 21st century tools. Reflection:…
PR: Direct Mail Campaigns
Explore the Postcards “Piggy Postcard” Campaign” | Communicator Award of Excellence Challenge: Develop a memorable direct mail campaign to create timely sales opportunities. Result: Direct mail campaign had a 10%…
Lesson Design for Digital Video As Content
Rosie’s Save The Day … Examining Women During WWII Topics: US History, Women, Thinking Skills< Research Audience: AP US History, College US History Students Review Lesson Goal: To help students…
Produce a Digital Movie
“What’s Wrong With This Quarter” Topics: US History Audience: Elementary School Students Review Storyboard Goal: Use Adobe Premiere to create a short lesson about Missouri history. Reflection: “What’s Wrong With…
PR: Marketing and Collateral
Direct and manage the development and production of business papers, brochures, flyers, sales materials, workbooks, and direct mail materials to create visually compelling marketing messages. Analyze and evaluate target markets…
Using ASSURE for Curriculum Development
Exploring Technology Through the Study of Persuasion Topics: Visual Communication, Propaganda, Persuasion, Canva Audience: College Students Review Lesson Plan Goal: For students to understand the difference between propaganda and persuasion…
Topic: Fundamentals of Public Relations
Student and Course Samples – Click to Review “I thought the entire course as a whole was quite good. Everything that was covered in the course can be related to…
PR: Sharepoint Intranet
Challenge: Develop and create the iWay a corporate portal – overall visual design, site navigation, site content, engagement and training of users, coordination with key stakeholders and oversight of the…
PR: Writing & Editing
Wrote and placed hundreds of news releases, feature articles, letters to the editor, public service announcements and white papers on behalf of clients. Placements include USA Today, The New York…
Topic: Fundamentals of the Internet
Student Work Samples – Click the Image To Review “Everything worked for me on Twitter! I rocked it. I ended up reaching over 500 followers. I had huge engagement numbers….
What’s Next?
Let’s find a way to work together … Contact Me