CV – Resume

Danielle LeAnne Oser, APR, MA

Professional Summary

I am a tenacious instructional designer and visual communication educator devoted to learning design and development by adding personalized attention and applying the right technology at the right time. As a higher education professional with over 12 years in the classroom and 4+ years in online education, I bring experience in curriculum design and adult learning strategies to your team. With an additional 15+ years in agency and corporate public relations, I provide a fresh perspective to online learning challenges.

Highlights

  • 114 graduate and undergraduate courses taught
  • 15 years of agency and corporate public relations industry experience
  • 12 years of higher education teaching experience
  • Accredited in Public Relations (APR)
  • PRSA Silver Anvil Recipient
  • Girl Scout Gold Award

Education


Webster University

St. Louis, Missouri
Master of Education Technology
Online Teaching Certificate
January 2021 to December 2022


Lindenwood University – St. Louis, Missouri
Master of Digital Media and Interactive Communication

The University of Utah Salt Lake City, Utah
BA Mass Communication – Public Relations


Experience

Maryville University

Associate Instructor – August 2013 to Present

40 undergraduate courses taught – 48% asynchronous, 10% hybrid, 43% synchronous

  • Collaborative team member of the instructional design team
  • Subject matter expert and project management for four new online courses
  • Introduced a learning environment centered on active learning by introducing a strategic plan to provide advanced graphic design skills for stakeholders
  • Represented the University on the Communication advisory board and as a Women’s Leadership Mentor

Course Load

  • Digital Media
  • Intro to Digital Media Two
  • Introduction to Social Media
  • Social Media Campaigns
  • Strategic Communication
  • Visual Communication
  • Writing for Mass Media

Webster University

Adjunct Professor – August 2017 to Present

18 undergraduate courses taught – 33% hybrid, 67% synchronous

  • Communications department nominee for the Kemper Award for Excellence in Teaching
  • Strengthened course objectives and curriculum to align with department course standards and descriptions
  • Shaped high-quality experiential learning opportunities
  • Enhanced learning environments through technology and textbook selection

Course Load

  • Introduction to Visual Communication for Advertising and Public Relations
  • Visual Communication for Advertising and Public Relations

St. Charles Community College

Adjunct Professor – July 2015 to December 2017

Nine undergraduate courses taught – 100% synchronous

  • Accommodated learner diversity and disability accommodations
  • Analyzed learner styles and provided appropriate learning solutions
  • Implemented student-centered instruction to promote learning

Course Load

  • Interpersonal Communication
  • Introduction to Journalism
  • Introduction to New and Social Media
  • Introduction to Public Relations

Lindenwood University & LU Belleville

Adjunct Professor – July 2011 to December 2015

20 graduate courses taught; 27 undergraduate courses taught – 100% synchronous

  • Classroom management and leadership for diverse groups of learners with distinct needs
  • Facilitated, motivated, and encouraged student engagement
  • Curriculum development to help boost student participation

Course Load

  • Advertising for Sales Efficiency (Graduate)
  • Business Communication Essentials
  • Communication Capstone (Graduate)
  • Desktop Publishing
  • Fundamentals of Public Relations
  • Fundamentals of the Internet
  • Historical Development and Trends in Communication (Graduate)
  • Mass Communication Law
  • Media and Society (Graduate)
  • Photoshop
  • Portfolio and Career Foundations
  • Promotion Strategies and Tactics (Graduate)
  • Public Relations Strategies for Business (Graduate)
  • Seminar in Professional Practice and Ethics
  • Special Topics: Introduction to Desktop Publishing
  • Survey of Professional Media
  • Theories of Communications (Graduate)
  • Web Design

Washington University, Institute for School Partnership

Content Consultant – Summer 2018, Summer 2019

  • Refreshed and redeveloped mySci K-5 STEM curriculum to align with standards
  • Created Google Docs compatible artifacts

Graphic World

Curriculum Developer Media Essentials 4th Edition – Summer 2017

  • Developed more than 2,000 test and interactive quiz questions to align with revised text and Bloom’s taxonomy
  • Revised and updated instructor manual
  • Redesigned PowerPoint presentations and chapter reviews

BSW Benefit Plans Plus

Communication & Business Development Specialist

  • Revitalized and implemented marketing, public relations, and social media strategy to create increased sales and name recognition
  • Sales support, proposals, collateral, follow-up
  • Developed and authored an award-winning website, weekly enewsletter, and social media campaigns
  • Instituted employee incentive programs, fostered sponsorship relationships, and served as an event planner for two regional offices
  • Researched accounts, revamped CRM, overhauled strategic sales plans, and tracked leads for more than 300 accounts

Brown Smith Wallace & BSW Consulting

Marketing Project Manager

  • Coordinated marketing and PR needs for the second-largest privately owned accounting firm in Missouri
  • Initiated and launched a corporate professional service website for more than ten practice groups
  • Guided and optimized a 300+ page website highlighting 75+ professional services
  • Edited and produced five editions of the Software Selection Handbook – circulation of 15,000+
  • Developed and administered Microsoft SharePoint intranet for 200+ employees
  • Project manager for three Virtual Tech Fairs (Online trade show for enterprise software) sales plans and tracked sales pipeline for more than 500 online participants
  • Outreach and reactive media relations
  • Strategic planning and branding rollout coordinator

O’Connor & Partners Public Relations

Account Executive

  • Earned the Silver Anvil [the Oscar of PR] for the “Are You OK with Y2K?” Campaign
  • Simultaneously serviced more than 20 national and local clients in the St. Louis metro region, including civic, government, telecommunications, technology, real estate, construction, gaming, consumer products, electric deregulation, insurance, and professional and financial services
  • Saturn Homecoming, Olympic Torch Relay, PanAm First Flight

  • Media relations, media training
  • Crisis management
  • Branding and identity coordination
  • Strategic planning
  • Collateral strategy, implementation, and evaluation

NASA Langley Research Center

Intern

  • Total event logistics for 125+ participants from nationwide centers staffing the EAA Oshkosh Air Show
  • Media outreach and technology transfer
  • Staff Reporter, The Researcher News

Tools & Skills

Professional Development & Volunteerism

Presentations & Certifications

Public Relations Society of America – St. Louis Chapter

25-year member

  • PRSA – APR (Accreditation) Chair, Committee & Review Panel
  • PRSA – Programming Chair & Committee
  • PRSA – Membership Chair & Committee
  • PRSA – PRSSA SEMO Professional Advisor
  • PRSA and PRSSA Mentor
  • PRSSA Member, Bateman Case Team

Scouts USA

15-year member

Greater St. Louis Area Council

  • Key Scouter award
  • Order of the Arrow
  • District Committee Communication Chair
  • STEM Merit Badge Counselor
  • STEM Camp Provisional Leader
  • Merit Badge Counselor: Communication, Graphic Arts, Journalism, Reading, Scholarship

Troop 72

  • Assistant Scoutmaster
  • Scouting For Food
  • Communication Chair
  • Webmaster, Social Media Manger
  • Committee Member
  • Trivia Night Co-Chair, Fundraising Committee

Tri Delta

Life Loyal member

  • St. Louis Tri Delta Chapter: President, Convention Delegate, Program Chair, Communication Chair
  • St. Louis Panhellenic Scholarship
  • University of Utah: Chapter Advisor, VP PR, VP Membership

Girl Scouts of the USA

Lifetime member

  • Eastern Missouri Girl Scout Council Program Committee, Camp volunteer
  • Utah Girl Scout Council – Green Angel Award Recipient
  • Four Valley Service Unit, Fundraising Chair
  • Leader – 5-years
  • Scholarship recipient

Other Volunteer Positions

  • Friends of Warrior Wrestling: Golf Tournament Chair, Booster Club President
  • Forest ReLeaf Board Member
  • Young Audiences Board Member

Industry Awards & Recognition

“Are You OK with Y2K?”

Silver Anvil Awards celebrate the best strategic public relations campaigns of the year, as well as outstanding organizational excellence. The Silver Anvil is considered the icon of the profession and the benchmark of high performance in public relations.

Public Relations Society of America
  • Brown Smith Wallace, LLC Website, MarCom Gold Winner
  • BSWLLC.com Best Corporate Website, St. Louis Web Developers Organization Website of the Year Awards Third Place
  • BPP Piggy Postcard Campaign, Communicator Award of Excellence
  • BPP401k.com Corporate Website, MarCom Gold Winner
  • BPP401k.com Newsletter, Communicator Award of Distinction
  • BPP401k.com Newsletter, MarCom Honorable Mention
  • Are You OK with Y2K Commentary, IABC Silver Quill Award of Excellence
  • Are You OK With Y2K Outreach Campaign, IABC Bronze Quill Award of Excellence
  • Are You OK With Y2K Outreach Campaign, IABC Silver Quill Award of Merit
  • Are You OK With Y2K Publicity Campaign, APEX Award of Excellence
  • Are You OK With Y2K Publicity Campaign, APEX Award of Excellence
  • Are You OK With Y2K Publicity Campaign, Communicator Crystal Award of Excellence
  • Missouri Y2K Awareness Program, Galaxy Awards Bronze Winner
  • Nextel i1000 Media Kit, Communicator Award of Distinction
  • Nextel i1000 Media Kit, Mercury Awards Gold Winner
  • Nextel JS Express Success Story, IABC Bronze Quill Honorable Mention
  • Nextel Success Stories, APEX Award of Excellence
  • Nextel Success Stories, Communicator Award of Distinction
  • Nextel Success Stories, IABC Bronze Quill Award of Excellence
  • Belleville Free Press Newsletter, Mercury Awards Gold Winner
  • Catholic Fraternal Life Pre-Planning Brochure, IABC Bronze Quill Award of Merit
  • MidAmerica St. Louis Airport Marketing Package, APEX Award of Excellence
  • MidAmerica St. Louis Airport Targeted Marketing Package, IABC Bronze Quill Award of Merit
  • We Card Commentary, IABC Bronze Quill Award of Merit

What’s Next?

Let’s find a way to work together … Contact Me

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