PR: Writing & Editing

Serve as editor for 5+ issues of the Distribution Solutions Guide (Circulation 15,000+)
Responsible for producing entertaining, informative and newsworthy content
Oversee major projects, from concept to editing, layout and design to proofreading and marketing
Research, writing, and editorial talents for public relations tactical elements
Comprehensive knowledge of Associated Press and MLA Styles
Outstanding research methods and techniques
Thorough knowledge of copyright principles and trademark/service-mark protection
Ensure content delivers the publication message and objectives on-time and on-budget

Wrote and placed hundreds of news releases, feature articles, letters to the editor, public service announcements and white papers on behalf of clients. Placements include USA Today, The New York Times, The Wall Street Journal, Inc., The Today Show, St. Louis Post-Dispatch, Kansas City Star, St. Louis Business-Journal, Kansas City Business Journal

When the Stuff Hits the Gumbo Pot

Distribution Solutions Guide

Challenge: Provide as needed editorial support including developmental and copy editing of their internal online and printed documentation. Edit and produce five editions of an 80 page Software Selection Handbook and three Manufacturing Software Guides with a circulation of more than 15,000.
Result: The Software Selection Handbook continues to serve as the go-to resource for ERP software packages.

Y2k The Sky Is Not Falling Editorial

Challenge: Provide as needed editorial support including developmental and copy editing of their internal online and printed documentation. Edit and produce five editions of an 80 page Software Selection Handbook and three Manufacturing Software Guides with a circulation of more than 15,000.
Result: Missouri rolled into the New Year without Y2K problems – success!

We Card Op-Ed

Challenge: To successfully position a little known, but critical, training and education initiative as a leading, highly visible, pro-active, statewide program.
Result: Both print and broadcast placements were achieved throughout the state, creating more than 4,077,100 impression in a state of 6 million people. We estimate we reached about two-thirds of the state of Missouri once, or about one-third of the population twice, with a very credible “We Card” message.

Catholic Fraternal Life Pre-Planning Brochure

Challenge: Develop marketing collateral to encourage CFL members to take advantage of funeral pre-planning options.
Result: CFL utilized the collateral with the suite of pieces we developed to use as a leave-behind and in sales situations.

Belleville’s Free Press Newsletter

Challenge: Create a source to highlight “the good news” accomplished by a local government and its citizens.
Responsibility: Account Manager. Duties: client liaison, develop copy, guide graphic design, printing and distribution.
Results: Belleville’s Free Press is recognized by voters and delivers the news of Good Government For A Better Belleville.

Park Record Activities Guide

Challenge: Compile a weekly column of upcoming events to entice locals and visitors alike to participate in various activities throughout the ski season.
Results: Developed 12+ bylined columns throughout the internship experience.

NASA Langley Research Center Collateral

Challenge: Position NASA Langley Research Center as an industry leader for technology transfer.
Results: The series of NASA fact sheets was utilized throughout the EXPOTECH tradeshow. Expotech Background