Category: Topic: Communication
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Topic: Integrated Marketing Communications Cluster: Promotion Strategies and Tactics, Advertising for Sales Efficiency, PR Strategies for Success
Integrated Marketing Communications develops advertising, promotion, and public relations skills needed to create comprehensive multi-media campaigns designed to accomplish strategic business objectives. Emphasis is placed on understanding how each discipline can contribute unique benefits to the client/employer organization by delivering specific messages to targeted groups. The cluster recognizes that businesses have adopted an integrated approach…
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Topic: Historical Development and Trends in Communication, Media and Society (Ethics and the Media), Theories of Communication
This course develops and advances presentation skills and business etiquette as it applies in various communication settings in all career and project development phases. Students are expected to select a project important to their intellectual and professional development in communications skills and apply appropriate assessment criteria to various presentation styles and formats through all phases…
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Topic: Graduate Communications Capstone
This course develops and advances presentation skills and business etiquette as it applies in various communication settings in all career and project development phases. Students are expected to select a project important to their intellectual and professional development in communications skills and apply appropriate assessment criteria to various presentation styles and formats through all phases…
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Topic: Mass Communication Law
Students investigate the study of laws that affect and regulate the mass media. Â This course includes an analysis of constitutional, statutory, and administrative laws. Â They are offered every semester.
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Topic: Fundamentals of Public Relations
A focused investigation of how rapidly evolving advances in communication technology are impacting the profession of public relations in a global environment. The fundamental strategic mission of public relations as an executive function aimed at long-term relationship and reputation management will be explored in various organizational contexts, including but not limited to not-for-profit, non-profit, community,…