- Direct the planning and execution of more than 100 small and large-scale events for prestigious corporate clients
- Coordinate and manage the planning, negotiations, design, logistics, advertising, marketing, public relations fund-raising/sponsorships, budgets, event supervision, and post-event evaluation
- Achieve and exceed business objectives (ROI, leads, awareness, celebration)
Challenge: Create awareness about public relations activities to increase the bottom line.
Result: More than 50 people were exposed to key messages per session.
Challenge: To coordinate all logistics for company participation at the largest ophthalmic show in America. Budget: $200,000.
Responsibility: Interim Convention Coordinator. Duties included: Serving as the main liaison for staff and vendors to prepare for the show.
Event Tactics: Booth: coordinate efforts with the vendor to create a two-story, 50’ by 60’ booth, shipping, customs, graphics, prep and track laser equipment, drayage, and union labor. Sales Training: prep instructor, prepare training materials. Medical Training Course: find location, prep instructor, prepare and compile course materials for recipients, coordinate attendee invitations. Travel: airline, hotel, and transportation needs for 30 individuals. Marketing: create product line multi-media presentation, coordinate give-away, track daily sales.