Exploring Technology Through the Study of Persuasion
Topics: Visual Communication, Propaganda, Persuasion, Canva
Audience: College Students
Goal: For students to understand the difference between propaganda and persuasion and create persuasion-based public service announcements for social media utilizing the Canva.com technology platform.
Reflection: Finding methods to relate and help solidify lessons for college learners is often challenging. The instructor walks a fine line between valuable lessons and busy work. By incorporating Canva and topics of personal interest, the students could help make the world a better place by creating their own social media PSAs. The potential to use these types of visuals in a professional portfolio was also a plus.
“Yours are excellent examples of artifacts from a lesson Danielle, creating a template for students to submit makes it easier for them and easier for you when assessing/grading – it’s uniform and organized. Artifacts reflect the importance of the lesson, the interest of the student, and help instructors determine what, if anything, should be changed for the next lesson. Artifacts can be written or visual proof that the lesson was a success (or not) and what can be done to improve or redefine the original lesson. Photos can be helpful artifacts as well – it can show the instructor the interest of the student and if they’re on task, looking bored, or immersed in the lesson. Artifacts also help instructors back track to determine if the handout, quiz, checklist, etc. helped the lesson, or hurt it. Whether we’re teaching adults, or children, or taking a course for self-improvement, artifacts such as quiz results, a survey, a check list, or photographs, even a course evaluation, helps us self-reflect and determine the value of the lesson.”
M. Beckmann, Instructor
Develop a lesson design utilizing the ASSURE format. NOTE: The ASSURE is to be submitted after you give your lesson. The lesson must include the following:
- ASSURE lesson plan
- Mobile learning and Smartphones (apps)
- Deliver – teach the lesson
- One method to assess the lesson
- Two artifacts
Students should …
- Use online public databases to review statistics to support their persuasive PSA to collect at least two examples to use in their project.
- Access publicly available images free of any copyright constraints by utilizing public domain or stock photo sites to obtain at least three possible images for use in their PSA.
- Create three public service announcements on Canva for use on the social media platform of their choice and track post-interaction for one week for extra credit.
Evaluation / Assessment: Rubric
Evaluation of Instruction – Media & Methods: To assess the value of the media and lesson methods upon student learning, the teacher needs to reflect on the following questions:
- Were students excited to have an opportunity to put their knowledge into action and share it on their various personal social media channels? Students developed a variety of creative and professional pieces that could be used on a variety of social media platforms to help persuade and raise awareness of often dangerous behaviors.
- Did most students use and correctly cited statistics and images? Three students choose to pursue the extra credit opportunity and posted the visuals on their personal social media channels.
Reflection on the lesson overall (this area should include your thoughts, comments, and ideas)
- Finding methods to help solidify lessons for college learners is often challenging. The instructor walks a fine line between valuable lessons and busy work. By incorporating Canva and topics of personal interest, the students could help make the world a better place by creating their own social media PSAs. The potential to use these types of visuals in a professional portfolio is also a plus.
- In the future, I will encourage visuals on personal social media channels more strongly. The students who took that extra step were rewarded with likes, shares, and comments.