Author: Danielle Oser
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Instructional Design: Gagne’s Events of Instruction
Vampires — Coming Out of the Coffin: Lessons in Diversity in Public Relations Topics: Public Relations, Diversity, Communication Audience: College Students Goal: To explore diversity issues in public relations through the exploration of examples and case studies and then utilize the knowledge to create appropriate communication campaigns. Reflection: Incorporating Gange’s nine instructional events into the…
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Topic: Integrated Marketing Communications Cluster: Promotion Strategies and Tactics, Advertising for Sales Efficiency, PR Strategies for Success
Integrated Marketing Communications develops advertising, promotion, and public relations skills needed to create comprehensive multi-media campaigns designed to accomplish strategic business objectives. Emphasis is placed on understanding how each discipline can contribute unique benefits to the client/employer organization by delivering specific messages to targeted groups. The cluster recognizes that businesses have adopted an integrated approach…
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Topic: Historical Development and Trends in Communication, Media and Society (Ethics and the Media), Theories of Communication
This course develops and advances presentation skills and business etiquette as it applies in various communication settings in all career and project development phases. Students are expected to select a project important to their intellectual and professional development in communications skills and apply appropriate assessment criteria to various presentation styles and formats through all phases…
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Topic: Graduate Communications Capstone
This course develops and advances presentation skills and business etiquette as it applies in various communication settings in all career and project development phases. Students are expected to select a project important to their intellectual and professional development in communications skills and apply appropriate assessment criteria to various presentation styles and formats through all phases…
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Topic: Mass Communication Law
Students investigate the study of laws that affect and regulate the mass media. Â This course includes an analysis of constitutional, statutory, and administrative laws. Â They are offered every semester.
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Topic: Web Design
This course is lab-based and focuses on developing web content guided by sound theoretical practices and adherence to current web standards. Due to this subject’s highly dynamic nature, the course’s specifics evolve between semesters; however, coverage of XHTML, CSS, and JavaScript should be expected.
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Topic: Fundamentals of Public Relations
A focused investigation of how rapidly evolving advances in communication technology are impacting the profession of public relations in a global environment. The fundamental strategic mission of public relations as an executive function aimed at long-term relationship and reputation management will be explored in various organizational contexts, including but not limited to not-for-profit, non-profit, community,…
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Instructional Design: Video Conferencing
Publication Critiques Pandemic Style Topics: Visual Communication, Critique Audience: College Students Goal: The Vis Comm 2 students spent the semester developing a 16—24-page magazine then the pandemic hit. This videoconference allowed them to meet to review the work in progress for critiques in small groups. The peer review was the final critique before the final,…
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Instructional Design: Online Maker Space
Planning Your Publication Project Topics: Visual Communication, Graphic Design, Marketing, Research, Planning Audience: College Students Goal: To use technology to guide learners as they research and plan a publication before the design process. Reflection: More than 500 unique visitors from multiple universities have accessed the maker space to help successfully create a comprehensive project brief.…
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Instructional Design: Produce A Digital Asset
“What’s Wrong With This Quarter” Topics: US History Audience: Elementary School Students Goal: Use Adobe Premiere to create a short lesson about Missouri history. Reflection: “What’s Wrong With This Quarter?” helps students use technology to create a comprehensive lesson that incorporates entertainment. Feedback “Well done, Danielle, re-creating the Quarter video. Love your background theme! You…